BSNL Tunes notches over half million subscribers in 4 months
New Delhi, November 28, 2007

ACL Wireless Limited has launched Personalised Ringback Tone (PRBT) service for the subscribers of BSNL in the region of Maharashtra, Gujarat, Madhya Pradesh and Chhattisgarh. The service, known as BSNL Tunes, has been launched in partnership with State owned Indian telecom giant, Bharat Sanchar Nigam Limited.

ACL Wireless Limited, a leading developer and provider of cutting-edge wireless solutions for consumers and enterprises, has won this mandate from BSNL to design, install and manage the services for a period of two years for the subscribers of BSNL West zone.

The BSNL Tunes service offers mobile subscribers the option to customize their ringback tone for all their callers. The services are priced at Rs. 12 per song selection for premium songs and Rs. 9 per song selection for non-premium songs as a ringback tone, and Rs. 20 per month as subscription fees. The services can be subscribed to via SMS, voice, internet or mobile internet channel, for which subscribers are charged as per the BSNL tariff plan.

The service is also packed with other attractive features like customised ringback tone where a user can record his voice and set that as his PRBT or copy PRBT of other subscribers or schedule different PRBTs for different persons/day/time.

The service has seen phenomenal success since its launch in June 2007 and over half a million subscriber have already subscribed for the service. “Personalised Ringback Tone has become a means of self expression for today’s mobile subscribers. It is, perhaps, the only premium service without any forms and format issues”, says Mr. Atanu Mandal, President ACL Wireless.

The services have been launched on the short code 56700, and are available in four languages — Hindi, English, Marathi and Gujarati.

About ACL Wireless

ACL Wireless Limited is a leading India-based provider of mobile value added services to operators, enterprises and consumers. It provides solutions in the field of mobile communities, instant messaging, carrier agnostic connectivity, billing and content aggregation. ACL’s robust and unique solutions have benefited more than 27 mobile operators in several emerging markets across the globe as well as over 100 tier-one enterprises, media companies and content providers in India.

ACL was declared a Red Herring 100 Asia winner for 2006 and has also been ranked amongst India's fastest growing technology companies by Deloitte, two years in a row. Founded in 2000, the company employs over 220 people and operates from its offices in Noida, New Delhi, Mumbai, Kolkata & Dubai.