Doordarshan and ACL launch SMS and IVR services for mobiles over same short code
New Delhi, April 05, 2006
Doordarshan has joined hands with ACL Wireless Limited to launch both SMS and IVR based interactive services over the same short code – 676733 (where the last two digits ‘33' stand for DD). With this tie-up Doordarshan becomes the first service provider in India to launch SMS/IVR services over the 'same' short code (676733). Leveraging this partnership further Doordarshan today announced the launch of an SMS based news service, thus adding to the various other interactive services that it has already enabled via ACL's INDIA6767 platform.
ACL Wireless Limited, a leading developer and provider of cutting-edge wireless solutions for consumers and enterprises, has won this contract from Doordarshan for a period of three years. Under the contract ACL Wireless will design, install and manage the services, which in turn will be made available to more than 423 million DD viewers across the country. Various channels of Doordarshan such as DD News, DD National, DD Bharati, DD Sports etc. would benefit from this service.
ACL offers these services through a fully hosted multi-modal platform which is connected to all mobile operators in India. The same has provided Doordarshan an instant, unique identity in the mobile domain over SMS as well as data and voice based, two-way interactions with its viewers over their mobile phones.
ACL would also enable futuristic subscription based services, video streaming, interactive chat and messaging for Doordarshan, amongst others, through this platform.
“Having chosen ACL Wireless, we are happy to see that they were able to get our service off the ground successfully, within a span of 48 hours over a dedicated short-code, across operators” said Mr. Naveen Kumar, Director General, Doordarshan.
Talking about the launch Mr. Atanu Mandal, President of ACL Wireless Limited said, "The DD tie-up is a significant milestone for ACL wireless since it further consolidates our presence in the wireless services domain. It will also give us the opportunity to demonstrate the true capabilities and robustness of our INDIA6767 multi-modal platform which can support diverse set of solutions and both SMS & Voice based interactive services."
About Doordarshan
Doordarshan, India's national broadcaster, is among the largest television networks in the world. DD National, the flagship channel, with a viewer base of over 42 crores, is the biggest media vehicle in the country, ahead of all satellite channels. Doordarshan channels broadcast a healthy mix of programmes reflecting the spirit of India in all its hues.
About ACL Wireless
ACL Wireless Limited is a leading developer of mobile applications for consumers and consumer-facing enterprises. ACL is a key player in the wireless IM & Community space in several large emerging markets across the globe, with a strong foot print in 18 countries including India, Thailand, Brazil, Middle East & China. Moreover, it is also a leading provider of enterprise-to-consumer mobile services and VAS in India. It has recently been ranked “India's fastest growing technology company” and no.15 in APAC by Deloitte. Founded in 2000, the company employs 150 people and operates from its head office and R&D centre in New Delhi, India, with regional offices in Mumbai, Shanghai & Dubai.
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