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Overview |
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M-Chat is a fast, SMS based chat application that enables asynchronous, text-based, chatting across mobile users. With SMS as the bearer it caters to the widest possible mobile user audience, second only to voice based solutions and services.
The chat solution is currently available across two access mediums, SMS and SIM Browser. The SIM Browser takes usability and end user acceptability of the SMS data bearer to a new level due to its browser based menu-driven interface, while SMS offers single command access with reply path.
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ACL's M-Chat service generates over 10 million mobile
originated SMS per month. |
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Carrier Benefits |
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Having demonstrated staggering success figures in emerging markets, M-chat features:
- An end-to-end fully hosted ASP set up for mobile chat.
- Loyal locked in subscribers of operator’s own branded community leading to brand enhancement & reinforcement.
- Sustained subscriber usage and incremental revenue growth.
- 24 X 7 customer support with tools for analysis of consumer usage data.
- A ride on proven technology and business case.
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Key Features |
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M-Chat successfully leverages SMS as a bearer to create an engaging environment for peer-to-peer interaction and community building.
Advanced application features like spam control, message splitting, seamless domain transition, always-on capability and help tips to improve the user experience.
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Meet People
Intelligent age, gender, location and interest based search, returns most appropriate results from existing community. ’Match me’ feature for single-click results. Users can send and receive chat invites. Complete anonymity ensures mobile number is never revealed during interaction. |
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Chat Rooms
A number of topical and interest based chat rooms to meet and chat with people based on shared interests. Additional features include chat history and ability to invite members for a peer-to-peer chat. |
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Enriched Personal Profile
Customizable user profiles with options to add interest which in turn improve search hit rate. Type-free criteria to create and update profiles. |
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Contacts
Locally stored buddy list. One to one messaging with friends on buddy list. Online status of contacts available. List of friends recently chatted with, for quick access. |
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Technology |
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The application is powered by a highly robust and scalable platform built progressively over the last 5 years. It can be adapted to multiple mobile networks, devices and connectivity protocols, allowing seamless communication. The application also offers rapid customization and deployment of services based on local requirements like language, content policies, billing etc |
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Service Delivery and Management |
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Consumer usage data tools allow close tracking and analysis of consumer usage patterns like registrations, MOs, MTs etc. on an hourly basis or higher. Additional features for broadcast marketing messages to targeted users create a powerful duo for focused promotions to users. |
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