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Carrier Benefits |
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frenzo is a service proven to significantly drive data traffic on GPRS due to its user stickiness capabilities, such as:
- An addictive and intuitive user interface that acts as a catalyst for GPRS adoption and usage.
- Loyal locked-in subscribers owing to users’ buddy list being linked to his/her unique MSISDN number.
- Incremental revenues from sustained GPRS data usage, access fee, contextual content sharing, and mobile advertising.
- A carrier agnostic service mark which works as the common handle for users across networks.
- A service mark which due to its generic nature has the ability to fit comfortably alongside the operator brand and be positioned as another service offered by the operator.
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Key Features |
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With frenzo’s seamless registration process and intuitive navigation even a first time user experiences ease of use across all features. Automatic authentication capabilities allows repeat users single-click sign-in.
The Built-in IM with always on capabilities
Built over 5 years, ACL’s mobile IM capability is integrated across each feature of frenzo. This helps in engaging a user and provides a seamless chat and messaging experience to users.
The always-on feature allows frenzo to run unobtrusively in the background in case the user wants to shut the wap browser. The user is kept notified through alerts on new messages, invites etc. |
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Intelligent Search Algorithm:
Enhanced people search allows users to look for friends based on location and also through profile parameters like age, gender and interests. Additional features like ‘Match Me’ and ‘Lucky Search’ and ‘Cool People’ allow single click search capability. |
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Enriched Personal Profile:
frenzo gives its users various self expression options like avatars & moods, amongst others. These along with profile parameters like age, gender, location and interest help users create a distinct identity within the community. |
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Photo Blogs:
Using the xHTML capability to upload images seamlessly from the phone gallery, users can tag, store and share their photos in the frenzo community. The application allows users to comment and rate photos marked as public. Powerful search features help users find photos by using tags. |
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Chat Rooms:
Chat rooms give frenzo users a place to have group discussions over topics of common interest. Users can view and post unlimited messages and also chat one-to-one with other members they meet in a chat room. |
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Technology |
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The service runs on ACL’s highly robust and scalable platform built progressively over the last 5 years. The platform is scalable and can handle loads in millions of hits per day. It has a highly reliable architecture that has been adapted to multiple mobile networks, devices and connectivity protocols. The platform also allows rapid customization and deployment of services based on local requirements like language, content policies, billing etc. |
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Service Management |
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The community management tools enable real time, 24x7 monitoring and moderation of public facing content like photos, comments and profiles amongst others. Consumer usage data tools allow close tracking and analysis of consumer usage patterns like unique users, wap hits, user database etc. |
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Service Delivery |
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ACL’s service delivery team ensures quick integration with the operator mobile networks within few weeks, post availability of SMS & MMS short codes, MSISDN forwarding, and WAP push connectivity. The service can also be localized to most local languages in less than four weeks having already been successfully localized in Spanish, Portuguese, Chinese and Thai. Multiple standard billing modules are also available to enable quick billing integration. These modules give the flexibility to charge users on a daily, weekly or monthly basis. |
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