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Community & Messaging Services » frenzo | PhotoMate | Yahoo! Mobile IM | M-Chat | M-Messenger

Overview

Frenzo is a pure-play mobile social networking service that allows users to connect with friends and people who share their interest. Designed for an end-to-end experience on the mobile, Frenzo is a social networking service that begins and ends on mobile without being a pocket version or an extension of an existing online PC based service.

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- Over 700,000 registered users in India
- 200 million Page views per month

Carrier Benefits

Market and distribute mobile social networking service to your subscribers
Incremental revenues from monthly subscription, premium services and advertising
Addictive and intuitive user interface to act as a catalyst for GPRS adoption and usage
Loyal locked-in subscribers owing to users’ buddy list being linked to his/her unique MSISDN number
Interoperability with other mobile networks

Key Features

Frenzo is the best way to safely connect with friends and people who share your interests, from your mobile.

express yourself		friend search		exchange messages
Create a rich profile — with photos, your interests, likes and dislikes etc. Share your favourite music and movies. Make your profile more interesting by telling people about you. Choose what information you put in your profile, you can even make your profile searchable and viewable by everyone or just your friends.		Easily search for your friends by their name/Frenzo ID or search for people who share your interests, and connect with them. You can search on the basis of interest, location, status, gender, age etc. You can also invite your friends who are not members - just enter their mobile number, and we will send them a free SMS with a link to register.		Add your friends to your Frenzo friend list. Send and receive messages - anywhere, anytime. You can even access histories of previous messages exchanged with friends. Also, add other Frenzo members who share your interests and exchange messages with them.

share photos		privacy settings
Instantly share those great shots of your latest vacation with friends and family - upload photos from your mobile and create your own personal photo album. You can share a specific photo or even your entires et of photos. Start a conversation with your friends around their photos, just leave your comments!		Connect safely from your mobile and have total control - choose what information you put in your profile, set privacy preferences to control who can contact you and view your information. You can also choose to receive SMS notifications on your mobile whenever someone sends you a message.

Technology

The service runs on state-of-the-art distributed, highly scalable architecture based on industry standard frameworks. The platform is scalable and has been lab tested by leading third party for security and concurrent loads of 5,000 page views. Being hosted in a fault-tolerant data centre in India, the service has response time of less than 2 second per request. It has a highly reliable architecture that has been adapted to multiple mobile networks, devices and connectivity protocols. The platform also allows easy integration with mobile networks through MSISDN forwarding, billing, carrier branding and carrier wap portal integration.

Service Management

The content moderation tool facilitates moderation of all user generated content. All user generated content is instantly uploaded and subsequently moderated.

Moderation is done at two levels - automatic and manual. All profile content and photos are manually moderated. Text inputs such as posts and comments are first auto-moderated by checking against a restricted/ offensive word list. Thereafter a pattern matching system is used to flag suspicious text for manual moderation.

Frenzo users can send feedback/suggestions, report inappropriate content or send a query on the service. The member management team analyses such feedback and issues on daily basis and takes suitable action to resolve the problem or to remove the offensive content.

Also, the data analytics tool provides real-time data of unique users, returning users, new registrations, photos, comments etc. for any specific period (hourly/daily/weekly/monthly). Other user information like handset and demographics (age-gender-location) are also available on a real-time basis.

Service Delivery

ACL’s service delivery team ensures quick integration with the operator mobile networks within few weeks, post availability of SMS short code, MSISDN forwarding, billing, carrier branding and WAP push connectivity.