Content Services

Overview

ACL’s Content Services enable mobile operators to launch compelling services and content storefront / micro-portals for their subscribers. ACL content services are backed by a rich content aggregation system and a powerful content management system to manage complete content life-cycle: Contest Authoring, Ingestion, Publishing, Portal management, Ad Management, Charging, Reporting, Data Analytics & CRM.

ACL has a rich content catalog across channels – Text, WAP and Voice; Mediatypes - Music, images, video, games; Geographies – Indian, Arabic, African; Demography – teens, adults, women; Forms & Formats – for all types of handsets. Moreover, ACL has a diverse experience in packaging and marketing content as per consumer taste and preference that lead to enhanced VAS ARPU.

ACL CMS enables distributed and multiple source/location content ingestion with centralized publishing. It also allows content publishing across channels SMS, WAP and Voice through web based interface and is equipped with advanced features like intelligent content serving, profiling, partial charging to enhance user engagement and thus revenue.

Features

	It is a one stop solution for complete content lifecycle, from content ingestion to content sales to reporting and subscriber retention
	Diverse content categories to suit consumers taste and preferences
	User driven content publishing across the channel: SMS, WAP and Voice
	Innovation based on consumer research to explore untapped areas in content usage
	Simple content ingestion with both single and bulk upload
	Device specific content rendering with online content trans-coding
	Adoption of best practices available across geographies
	It`s backed by advanced data analytics to enhance user engagement and revenue
	Configurable billing rules with micro-charging/partial billing for content or service download
	Subscriber profiling for retention and engagement
	Ease of user for subscriber – Single click action and easy navigation
	Intelligent CRM – with configurable business rules
	In-built module for content Up-selling and cross selling

Carrier Benefits

	Launch and market content services or micro portals to its users
	Increase loyalty, helps reduce churn, securitizes revenue and brings an element of predictability
	Drive significant increase in content revenues
	Plug and play integration of successful services
	Very quick go to market advantage
	Implementation of globally successful business model

Technology

ACL’s Content Management Services operate on a scalable, telecom-grade platform based on industry standard frameworks. The platform enables easy integration with mobile networks and open API based integration with Third party Content providers. It enables local hosting for maximum availability, can handle millions of transactions and provides billing support for both Real time/Non-real time calls.

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